4oD (Catchup) on a mac – epilogue.

Launched waaaaaay back in Novemeber 2006, 4oD (well the catchup service at least) is now finally available for Macs. All mac users now see the ‘sorry’ ad pre-roll above and let’s hope the apology is excepted ;-). Some stats from Pipes show that 6.7% of viewers were Mac users in the past weeks, and my posts on 4oD (here and here) are some of the most read on this blog.

The online video world has changed much since 4oD came to life on that dark autumnal night. The quick replacement of the desktop client option with the streamed-in-a-browser version of both the iPlayer and 4oD Catch-up has been interesting, i doubt anyone saw that being popular.  From my own point of view I’ve never watched a downloaded programme using the iPlayer mac client, I downloaded a handful, but kept forgetting to watch them and they all expired.

So what about the future? Well, it seems we’ve not got a new and interesting distribution model, now all we need is to change the programme format. In this on-demand streaming age, why stick to 6x30mins?

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