Finding supporting content doesn’t get taffa than this!

Having just watched the Masterchef  final where Mssrs Wallace and Torode crowned (though with that trophy branded might be more appropriate) family man and Beaminster resident Mat Follas the winner, I headed over to the beeb site for more post TV buzz/come down.  The BBC homepage had nothing, ditto the /two page, the /food page is as quiet as the grave and /masterchef redirects to one of those SSI API cobbled together programme pages. Sadly I knew this would probably be the case. It’s a shame because this is the grand final of the series, a series which w/e 15th February was the 1st, 2nd, 4th and 7th most watched programme on BBC Two according to BARB, and last night got 4.7 million viewers, Not too shabby then.

Meanwhile over at the Guardian WoM page it was all kicking off with live blogging by Anna P and over three pages of comments, jokes and observations. There’s even Masterchef bingo cards. After the show The Mail had a story up, as did the METRO. The wikipedia page was updated at 9:16pm and even Thisisnorthdevon.co.uk updated it’s page about local boy Andy Oliver loosing for Gods sake! Yet the beeb had nothing to see. 

There’s two things to consider here. The Guardian has, of late, done a nice line in articles, blogging, and commenting on mainstream TV shows. It’s been quietly hoovering up small pockets of interested folk and no doubt keeping some of them along the way.  It’s been doing this for Channel 4 TV shows too. Emily Bell must be thrilled. Secondly, despite the BBC (and others) banging on about connecting with viewers interests and wanting to ‘own the watercooler chat’ moment, they’re not, because The Big G (and bloggers) are doing it very very well indeed.

It’s the same thing with University Challenge Final on Monday.  All the hullaballoo about Gail Trimble et al, the BBC could have had those eyeballs, comments and page impressions (and love her/loathe her debate).  ‘Course in my day the argument was ‘we don’t have the tools’, well that’s not true anymore, the Beeb’s actually got it’s blogging kit in place. I know budgets are finite but still. These things are pre-recorded just as a drama is, it must be possible to create some content around them? A ‘tonight’s TV page’ perhaps? I think someone’s missing a trick, and more importantly audience, and it’s not the Guardian. 

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1 Response to “Finding supporting content doesn’t get taffa than this!”


  1. 1 getdancey August 24, 2009 at 4:29 pm

    What was it like with the telegraph? They
    ve been getting quite smart on bloggers recently too. I’ve got some foodie information you might find interesting. If you could email me at clairet@cakegroup.com that’d be ace, thanks 🙂


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