Heroes and Villains in Sainsbury’s Head office

Tuesday found me in Sainsbury’s head office for a talk by the Food Writers Guild. And in their reception, as you walk in are two cardboard cut outs. One of Batman, one of The Joker. See below…

Each holds a piece of paper on which reads:

Last week’s supplier Villains

* Colgate Palmolive
* Heinz
* Meadow Farm
* Manor Bakeries
* Branded Drinks

Last week’s supplier heroes

* Dr Oetker Ltd
* Lactalis
* Cranswick Country Foods
* Fresh Packed Chilled Foods
* Nestle Purina Pet Care

Now I for one would be interested to know what you have to do or not do to be either a hero or a villain. Sainsbury’s has had a spot of bother with one certain supplier recently, I wonder if the villainous companies know they’re thought of as such? Anyone from Sainsbury’s care to comment..

More images on Flickr.

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3 Responses to “Heroes and Villains in Sainsbury’s Head office”


  1. 1 shoppingbasket July 13, 2007 at 10:03 pm

    Hey that’s fabulous!

    I’m not from Sainsbury’s, but I’d assume the lists are to do with supplier service delivery levels.

    More on my blog shoppingbasket where I’ve written an entry concerning your discovery!

    Great photos!

    James

  2. 2 simonquest July 14, 2007 at 11:00 pm

    mmm yes… I think this could be something about delivery…
    what about sales? may be that they call hero something that they completely sold…

  3. 3 John Whiting July 25, 2007 at 10:04 am

    Villains? They couldn’t possibly be farmers who had publicly protested at low and late payments for their produce–they wouldn’t even be on the list any more.


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