Archive for March 6th, 2007

Fix Bayonets! BBC Worldwide lays out digital plans

Media Guardian article. Well that’s very interesting isn’t it? It’s been on the cards for a while, the whole development of bbc.com into a global ad funded portal. Plugging in the iPlayer technology into that surely had to happen.

from TFA Mr Smith said that the commercial iPlayer would be as sexy and must-have as iTunes, and would be stand out from other offerings in digital download market due to the quality of its content. Ooooh bold statement!

I thought this interesting too The third element of Worldwide’s strategy will be a series of community websites based around BBC brands such as Top Gear and Good Food. And what this means for the traditional editorial offering within the ‘proper’ BBC (see what I did there) From my experience there’s all ready a bun fight over brands such as top gear, Roly would like to own it within the channel, iF&L own it in the petals and worldwide own the website of the magazine of the show (phew).

Finally Commenting on “the digital revolution”, Mr Smith said the BBC is now moving in the same direction as consumers. “There are really only two sorts of men in a revolution: those who cause them and those who profit from them,” he added. “As we haven’t caused the revolution, there’s clearly one thing to do.”

Profit by it it seems. Interesting that he finished of with that quote from Napolean Boneaparte, here’s some others that are perhaps just as apt. How about:

A revolution is an idea which has found its bayonets.

followed by

Four hostile newspapers are more to be feared than a thousand bayonets.

And finally..

Men are moved by two levers only: fear and self interest.

_______________________

More HR shiftage in medialand today as well, with Julian Bellamy coming back to Channel4. Interesting that Emma Swain has been appointed the temporary controller of Three over perhaps Elaine Bedell. Meanwhile I’m hoping Kevin Lygo’s new beefed up role at C4 will be truly 360 in scope. The job title as ‘head of television and content’ sort of implies there’s telly, oh and all this other separate stuff. Isn’t it all content Kev?

PS. Napolean also gave us “A picture is worth a thousand words.” the cheeky wee despot sure had an eye for the power of the image.

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March 2007
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