Archive for January 23rd, 2007

4oD on a Mac Part II

Matthew’s comment of 4oD on a mac:

Some of us can’t afford copies of Windows and Parallells.

No DRM for Macs indeed: Helix

Or how about offering Channel 4 created shows in some other way?
Or using iTunes. We currently don’t have TV shows on the UK iTunes, but if a major broadcaster got on board, I’m sure that would change.

My thoughts back..

I know many people can’t afford/don’t want to have XP and Parallels on their macs, I was sort of being ironic. Anyway, bootcamp’s free (for now) so you don’t need Parallels. Also mac’s ain’t cheap.. but yeah we shouldn’t have to pay again for a new os is your (valid) point. But Real! nearly all of the streaming video complaints that came into the BBC were about Real, (Martin B, have you got any stats on this?) But I agree they’re an option, but not one the industry seems to want to take. I presume they must have consulted them…

As a long term mac user, I too am a bit miffed that there’s no mac support from any broadcaster for these on demand technologies, but taking my mate and ex Beeb colleague Martin’s findings the industry is looking at about 5% mac usage compared to PCs., so perhaps there’s an economic reason as well as a technical one? No broadcaster has made the leap to iTunes yet, and yes, perhaps they should, having seen how well Guardian/BBC/C4 podcasts do according to the iTunes Top Podcasts.

Perhaps C4 and others should look at flash delivery a la YouTube for some free stuff. When the BBC launched creative archive they offered content in WMP, Real and QT, trouble is the BBC have at least some things they own outright, even if they’re old clips of tigers, and can offer them. C4 has nothing, from it’s very inception it was designed to be a honey pot for the independent production industry, as a counter balance to the BBC, so there are no ‘channel 4 created shows’.

I think perhaps the real miss opportunity in this is that the super indies, like Talkback, Wall to Wall and Endermol haven’t come up with anything of their own. But then they’re production companies, who read broadcast magazine and care about ‘over night’ stats, few of them have a ‘long tail’ strategy in place, or even care from my experience. If I was the chairman / CEO of any super indie I’d be looking for a digital solution to making cash from my back catalogue, that didn’t involve DVDs.

And then look at what the Guardian are doing, they’re quietly transforming themselves from a newspaper company to a media company, but crucially, they make and own the content and own the outlet… like their London Whale film / exhibition / printed content roundup. If that ain’t a 21st Century rapidly congealing messy media company, I don’t know what is.

PS – Just for David B here’s The ‘Zone running on OS X – Schweeeeeeeeeet
battlezone on a mac

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DISCLAIMER

These are my personal views and not those of Channel 4 or the BBC
January 2007
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