Archive for May 5th, 2006

See the face you love light up.. With LG’s Choco phone.


So the other day I received a mail of Guy at Hill and Knowlton, a PR agency, asking would I like to be an early adopter for LG’s new Chocolate phone, a.k.a KG800. I’d get one to play with, and further more, an invite to the launch bash as which Goldfrapp were playing. Well never one to turn away a canapes, I graciously accepted.

More on that later, but first the phone. First off, the box is gorgeous, not quite as good as opening an iPod, but a load better than every other pulp cardboard egg box effort. Dunno about you but I’m a big box keeper, mainly for insurance and selling on purposes. So LG have got it right with the chocolate feel, think Black Magic stylee box but far nicer. As to whether the branded one’s are the same, I’m not sure. Orange love to add their own logos and stuff on boxes.

Phone wise the touch button thing is novel. It takes a second or two to get used to, as resting a finger on the button counts as pushing it, so sometimes you over shoot. However, why read my words when you can have Coleen McLoughlin, the official face of the handset. “the black and red theme really makes this phone stand out and the touch sensitive buttons make it beautiful. All in all, the LG Chocolate phone is perfect”.

Coleen have some blurb on it, as do Gizmondo. An interesting counter point to the general girly chocolate angle is Cnet’s review, They describe it thus “he hidden touchpad that glows like an Imperial lightsaber, smooth slide mechanism and minimalist overall look, make this one of our favourite phones this year” So is it the phone the Dark Lord of the Sith would use, or is it for Coleen and Chocoholics…? Well I think LG have struck it just right on the fence. It’s no pink Razr, but I’d say slightly more feminine; no warmer, than perhaps a black Razr, but it’s sure aiming for the same fashion style market. Mind you I think Green & Blacks have done a great deal to move chocolate away from sweet brown lard in heart shaped boxes to something cool and sexy for both genders.. And now I’m talking about the sexuality of mobile phones and chocolates… enough!

Talking of sexuality, back to Goldfrapp. Launch parties eh? Doncha just luv ’em. For a second I got misty eyed for the dot com days when everything had a launch party. Bags of cash must have been thrown at this one, as Alison et all and hiring Sketch (check out the lavs!) don’t come cheap I’ll wager. It deffo got my vote for crimes against canapes however. Exhibit 1: Scallops on little plastic spoons, but served resting on little piles of sand! Food and sand don’t mix unless you’re on holiday on a beach and it’s windy, and some of the more drunker and greedier guests had sent a few flying. Exhibit 2. Tuna carpaccio and… marsh-mellow! Well inventive yes, but not sure it came off that well, Still, after short LG speech The ‘Frapp took to the stage. They kicked off with a 5 or 6 song set that was mostly lifted off Supernature, though Strict Machine was there.. is it about a vibrator or Lab mice? Who knows? Mind you I think Alison and the horsey dancing girls could read the phone book and It’d be sexy.

So in short the (boys)KG800 / (girls)Chocolate phone is a style/fashion phone, and a very pretty/stylish/sexy one if you after that sort of thing. Will I give up my K750i for it? Nah, it’s got a better camera, which is a big thing for me.

More pics on my Flickr

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These are my personal views and not those of Channel 4 or the BBC
May 2006