Richard Sambrook: awayday moment

Ashley Highfield is demonstrating the AQA (Any Question Answered) phone service. You text any question to a number [63336] and it guarantees an answer. Costs a pound a time (it’s not a BBC service). So on a whim Ashley texts:
“How should the BBC be structured?”
There is a long pause and then a text comes back…

“There are many views on this. The BBC needs a flatter structure with fewer managers. It’s not clear the move to Manchester will save money.”

Blimey!

I bet there was an even longer pause after that.

(From his internal blog but it’s been reported in Ariel which is publicly available)

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March 2006
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