The Ashes: A long historic day

Well we won ’em. It was an interesting day at work, keeping an eye on the wires, and planning our response. As Martin details on currybet.net, we’ve been making greater use of the sport feeds over the past weekend, to keep users up to date on what was happening on each day of the final test. I think the nation’s new found zeal for cricket warranted this, I doubt we’d do it every weekend, as we’d probably get a lot of ‘I hate sport’ mails. As I’ve seen before, some people just aren’t interested. Also during the build up, we dropped in a couple of picture promo’s at lunchtime just to catch the sandwich surfers. These took the form of ‘tension’ and build up, offering fans some form of sport/cricket distraction countdown as they waited for the first day of the final test. 3 days to go [html] [jpg], 2 days to go [html] [jpg], 1 day to go [html] [jpg]

Anyway, the ‘win’ treatment, (and believe me these plans were nearly thrown out of the window at lunchtime as it looked like Australia might actually make a comeback) went live the second the umpires lifted the bails, and I’m really pleased with it. I picked Pietersen as the main focus as he’d produced an astounding century, and more than made up for 6 dropped catches.

Homepage_ashes2005_win
However, here’s some of the other options I’d prepared over the course of the day.
1. Ashes_agony

2. Ashes_balcony

3. Ashes_flintoff

Also the tweak of the ‘m’ in home to a set of wickets was quite fun, originally I’d made the ‘o’ a cricket ball, but felt this a bit to obvious and googley, changing the ‘m’ is probably still a bit googley, but is much more subtle and somehow nicer, calmer almost. Plus the ‘m’ lends itself so well to wickets that the temptation was too much. Here’s the ‘o’ versions Bbc_logo_ashes

So in all, a good Ashes, we’ve yet to see the customer feedback, but from my point of view the use off the sports feeds has been a great help, it’s taken so much pressure of my team so that we can concentrate on stuff like the treatment this evening, rather than using generic style promos over the weekend. Now moving forward we need to remember that sport has it’s own box on the homepage, and how can we make that work harder on a Saturday to Saturday basis?

And well done England!

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1 Response to “The Ashes: A long historic day”


  1. 1 Peter Wilson September 14, 2005 at 9:14 pm

    Personally I would have changed the text to read “ENGLAND WIN ASHES – At least now we dont have to talk about how Northern Ireland beat us 1-0.” It has quite a nice ring to it don’t you think?


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