Archive for August 4th, 2005

The Great British Beer Festival

Last night me and some friends went to Britain’s biggest (temporary) pub, the GBBF at Olympia. I’ve been the past few years, normally on the Saturday, but this year we went after work, with the added bonus of getting to see Chas n Dave! Skill.

The winner was Brewers Gold, brewed by Crouch Vale of Essex, described by CAMRA as “Striking grapefruit nose leads to a beer of generally citrus hoppy character, underpinned by a perfumed sweetness and an aftertaste of orange wine gums.” Wow, bold claims indeed. It was rather nice though.

From the Press release: Roger Protz, one of the finalist judges and Editor of the Good Beer Guide said, “Congratulations to Crouch Vale. It is great to see a golden ale win this award. Golden ale is a rapidly growing style of beer and one that will appeal to younger drinkers and women as well as real ale aficionados. It’s a wonderfully refreshing beer – the ideal antidote to lager!”

Golden Ale the anti-dote to larger? younger/women drinkers? Hmmm? Golden ale’s not that well known as a product right, well that’s soon to change as on the next page of the press pack were details of a forthcoming advertising campaign promoting Golden Ales and fronted by non other that Gordon Ramsay and Abi Titmus, the theme is blondes/golden, and it’s an attempt to capture back some of the summertime lager drinkers I’ll wager. Good luck to ’em, but Titmus?! Purleese. Gabby Yorath would have been better, knows about footie, respected by women, classy and blonde, or even Ulrika… Another choice listed from the feedback they’d got was Boris Johnson, who’s neither young or women or indeed Liverpool friendly. .

Food wise I sampled an lovely Pork Pie, just the right amount of Jelly and a light water based pastry. I also had a good handful of real pork scratchings… Mmm, salty spicy deed fried pig skin. Fantastic.

The festival runs until Saturday, I’d well recommend going as it’s a great day out, and CAMRA do a lot of work to protect our national pub heritage and the better parts of Britain’s drinking culture…

Lots of pics on Flickr.

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These are my personal views and not those of Channel 4 or the BBC
August 2005