World Wide Wonderland

By now you’ll have started seeing the new “adverts” for featuring the new logo. Featuring the strap-line World Wide Wonderland.. geddit? It’s this that I’ve been working on for the past couple of months. It’s not been without it’s ups and downs either.

There was the launch of Wonderland, staring Val Kilmer, which has fortunately been panned by the critics so that’s good news for us. Or the fact that wonderland was a code name in the early 90’s for a police sting into child abuse. Anyway, I think the trails, and indeed the concept, steer clear enough away from these associations.

It’s by far the biggest production that BBC New Media have done. And, I have to say, looks rather good. It’s quite hard to get across a lot of different services yet maintain a coherent theme, all in 60 seconds.

Anyway, here’s some ‘behind the scenes’ photo’s of the set for the advert. I’d forgotten just how long and slow shoots are, there’s lots of standing around and drinking tea.

World WIde Wonderland shoot for

3 Responses to “World Wide Wonderland”

  1. 1 Teezle Weezle May 22, 2004 at 1:37 pm

    Hi there,

    Nice advert. I have a question about it. What is the dance song called that is played in the Radio Player corridor? I just can’t find the title…

    Thanks ver much!


  2. 2 eyedropper May 24, 2004 at 10:53 pm

    It’s Called ‘Lola’s Theme’ by Shapeshifter. And the exact line is, ‘I like the pressure…’ ….I think.

  3. 3 Daniel Bailey May 26, 2004 at 10:49 am

    What a star, that song has been bugging me for absolutely ages. Thanks

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These are my personal views and not those of Channel 4 or the BBC
May 2004
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