Proper Planning Prevents Piss Poor Products

Planning, as this picture so beautifully demonstrates, is something people don’t do enough of, even/especially* here at the beeb. This can in turn lead to bad products and services. So in this case, the ‘campaign’ to promote cheap phone-cards at my local internet cafe takes a real nose dive in quality.

You’d have thought he’d have stopped at ‘phone’, and maybe gone for a horizontal ‘cards’. Might contrast nicely with the ‘£3.50’? form a bit of an I shape, this being an internet cafe and all. But no, he’s ploughed on with the original idea and, low and behold, it looks shit. Ahhh it’s all so familiar.

Incidentally, it’s now been painted over, which brings to mind a George Rorick quote said to a junior who’d rushed a piece of work due to a deadline but then had to be redone because it was wrong… ‘So, we don’t have time to do it right, but we have time to do it over?’

*delete depending on job title

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These are my personal views and not those of Channel 4 or the BBC
April 2004

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