Archive for March 17th, 2004

Blue is the colour, homepage is the game.

One of (if not) the finest albums by Joni Mitchell is entitled ‘Blue’. Joni Mitchell’s generation sought peace, loved the outdoors and embraced social reforms. This is a good use of ‘blue’. At the other end of the scale are the boy band Blue. Blue’s generation wants ring-tones, celeb gossip and Mc Donald’s Mc Flurry’s. Then of course there’s Deacon Blue.

The all mighty BBC New Media Mainframe along with ‘the bland brand company of higher education’ today approved a new identity, neigh, brand focus and direction, for the BBC’s online services. Their mission: to ‘own’ the colour blue. Without doubt the most blandest ‘corporate’ colour in the spectrum, already the subject of a bitter custody dispute between MSN (who own dark blue) and AOL (who own light blue), as well as most financial web sites and most modern operating systems. I mean, who the fuck owns blue? Picasso, IBM, the Virgin Mary, Ming dynasty Pottery? It’d be easier to carve a name for ourselves with ultra violet, at least bee’s would appreciate our branding, but no, blue it is. I’ve nothing against blue, i happen to quite like it, just not next to red, or deeply saturated yellow.

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DISCLAIMER

These are my personal views and not those of Channel 4 or the BBC
March 2004
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